Trailers are used specifically for the promotion of a film or television show, but what causes us to stay interested and, for some, even watch the trailer over and over until we see the film? For instance, the Incredibles is a classic that most know very well.
In the trailer, the opening scene is Mr. Incredible in a large car, looking annoyed. There is so much about this scene that catches our eye without our knowing. For instance, the colors seem to be dull and washed out in the background, keeping our focus on the parts that the directors want us to see. When we see this opening shot, we can already see somewhat what the backstory is of this man. He's wearing a tie with a plain white shirt, this can show that he has an office job of some sort. This can give us a sort of normalized thought of the film, he probably has a family and lives a, what we would call, routine life. We can also see that he may be deemed as a misfit of some sort due to his head reaching the top of the car and, with the help of the people behind him giving a sort of scale to him, we can tell that he is pretty large. Which catches our eye, since something is different. This minor detail can cause people to want to see more of the trailer to understand how this affects him and the world he lives in. Although, I have a biased opinion on this movie and have seen it over a dozen times, therefore, I already know what the background of this man is and how it all plays out. Here's another example:
The video immediately begins with a series of shots showing who is in the film. I have not seen this movie yet nor do I know much about the characters in this film. Though, I can already see how hey would pull you in with barely even a second into the video. In this trailer, the first shot you see is of Cyborg. Now, we all miss Cyborg, if you're like me and grew up with the Teen Titans on Cartoon Network, then you'll probably agree that blowing the dust off and making a movie with him as one of the main characters is a huge relief. Even if you didn't grow up on the Teen Titans, then his character design will pull you in almost instantly. The projection of light naturally catches our eyes, so with Cyborg's design being the shot you see first, it's not a surprise that you have to take a second look at him. The second shot is the Flash, which once again, the lightning naturally catch our eye due to the quick bursts of light that dance across the screen. That is not even two seconds into the trailer and without even knowing it, you are caught in this trap of interest in this trailer and, most likely, the movie when it comes out.
In the trailer, the opening scene is Mr. Incredible in a large car, looking annoyed. There is so much about this scene that catches our eye without our knowing. For instance, the colors seem to be dull and washed out in the background, keeping our focus on the parts that the directors want us to see. When we see this opening shot, we can already see somewhat what the backstory is of this man. He's wearing a tie with a plain white shirt, this can show that he has an office job of some sort. This can give us a sort of normalized thought of the film, he probably has a family and lives a, what we would call, routine life. We can also see that he may be deemed as a misfit of some sort due to his head reaching the top of the car and, with the help of the people behind him giving a sort of scale to him, we can tell that he is pretty large. Which catches our eye, since something is different. This minor detail can cause people to want to see more of the trailer to understand how this affects him and the world he lives in. Although, I have a biased opinion on this movie and have seen it over a dozen times, therefore, I already know what the background of this man is and how it all plays out. Here's another example:
The video immediately begins with a series of shots showing who is in the film. I have not seen this movie yet nor do I know much about the characters in this film. Though, I can already see how hey would pull you in with barely even a second into the video. In this trailer, the first shot you see is of Cyborg. Now, we all miss Cyborg, if you're like me and grew up with the Teen Titans on Cartoon Network, then you'll probably agree that blowing the dust off and making a movie with him as one of the main characters is a huge relief. Even if you didn't grow up on the Teen Titans, then his character design will pull you in almost instantly. The projection of light naturally catches our eyes, so with Cyborg's design being the shot you see first, it's not a surprise that you have to take a second look at him. The second shot is the Flash, which once again, the lightning naturally catch our eye due to the quick bursts of light that dance across the screen. That is not even two seconds into the trailer and without even knowing it, you are caught in this trap of interest in this trailer and, most likely, the movie when it comes out. 
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